a fool in the forest


  • A fool, a fool! I met a fool i' the
    A motley fool; a miserable world!
    As I do live by food, I met a fool
    Who laid him down and bask'd him
        in the sun,
    And rail'd on Lady Fortune in good
    In good set terms and yet a motley

    As You Like It,
    Act II, Scene 7

    L'homme y passe à travers des
        forêts de symboles
    Qui l'observent avec des regards

    Les Fleurs du Mal,

    [T]here is almost no subject-matter, and what little one can disentangle is foolish....
    One would call the style verbose, except that by definition verbosity is the use of words in excess of the occasion, and there seems to be no occasion.

    Yvor Winters,
    Forms of Discovery, Ch. 7

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    « Health Zealots Free Fancy Fungi | Main | Hi, Definition »

    March 23, 2005



    Excellent post, George. Willamette Valley wineries may have to consider the same labeling problems as Napa at some point. Well, I don't expect film production companies are headed this way, but our economy would benefit: howzabout "Sideways II - Would You Like Crab With That?"

    David Giacalone

    George, I was hoping you're enter this discussion, but you've generated a whirlwind in a wine glass -- and a windy one, at that.

    It seems, like insurance lawyers say, that it depends on just whose cherries are being picked. Telling mushroom buyers where their wild mushrooms come from is only a matter of degree from this NAPA (it still means auto parts to me) regulation. I can't get past the fact that consumers have both the low price AND the information on the label (specifically stating the geographic source of the wine) to help them avoid confusion over Bronco's product.

    I have a feeling that European libertarians are embarrassed by the cheesey parmesan decision that you've cited. The natives of Parma -- the cheese-makers of Parma, to be more precise -- and the wine-growers of NAPA have proven the power of their guilds. Meanwhile, common sense is being treated like the common mushroom.


    I doubt very many buyers of 2-buck-chuck will stop buying it because it doesn't say NAPA on the label. The NAPA growers have made their legal point but they have not accomplished what they really want - the elimination of a lower cost producer undercutting their market.

    George Wallace

    Sam: I think you are right that the "Napa" issue doesn't enter into the decisionmaking process for 2-Buck Chuck buyers. Those buyers may purchase the $2BC wines once out of curiousity, but if they buy again it will likely be because of the tempting balance between price (very low) and quality (not extraordinary, but definitely not low). I've said before that I think that the Napa Valley winemakers' arguments in the litigation specifically targeting the $2BC wines -- in which the True Napans are objecting to the fact that the word "Napa" appears on the back label to identify (accurately) the name of the city where the wines are finished and bottled -- are not nearly so strong as the "Napa Brand Name" claims that the Supreme Courts have been involved in.

    Fred Franzia is a clever fellow, not likely to be slowed down too much by this ruling. I predict he will find a way to comply with the regulations when it comes to sourcing the grapes for the Napa-branded wines and still manage to price them at an attractively low level (though not so low as $2BC), just to spite his hifalutin' Napa Valley nemeses.

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