If I were asked to trace the precise moment they lost me, it would have to be the loving closeup of the prosthetic racing leg at 0:16.
"Let's be completely honest" in the first few seconds runs a really close second.
Update [mere moments later]:
Seriously, my head is in danger of going full Cronenberg each time I watch this.
[Insert inarticulate, gurgling scream here.]
Further Update [30 minutes or so after that}:
Even more seriously, this ad would not be running at all but for its creators' confidence that the American public might be swayed by it in a useful way. Each time I watch it -- and the fact that I keep returning to it is not a healthy sign -- I find even more to be amazed by: the fallen hockey player, the charging thoroughbreds, the surging bean sprouts, the "Extreme Home Makeover"/barnraising, the solar panels and wind turbines, Joe Louis, and the gol-durned Moon Landing, all in one glossy, toxic package.
Sure, its only hope is to sell some of your neighbors a car -- and to sell all of us on a multi-billion dollar charitable donation to a wallowing leviathan -- but this spot cannot but reminds me, in a kinder-gentler way, of the classic and still kinda creepy indoctrination sequence in Alan Pakula's [mysteriously hard to come by ] The Parallax View (1974):
Of course, I may be overreacting.