The reason that SUV's are less safe is not, of course, that there is something inherently wrong with the vehicles; it's that people who buy SUV's often drive them like morons.
So says Jane Galt at Asymmetrical Information as she points us to ESUVEE.com, the official site associated with an SUV safety campaign funded through a nationwide collective of attorneys general and consumer protection agencies. It's a treat.
Michael Blowhard remarked yesterday (in an altogether different context) that
You may despise ads, or argue that they shouldn’t be considered serious art. But how can anyone claim that advertising art and graphic design have no cultural significance? They’re big business; they influence fashions and trends; they reflect tastes; the people who make them are often very gifted.
True as a general rule, but "public service" campaigns, especially government-funded campaigns, hardly ever produce an advertising result as clever or appealing as ESUVEE. Jane justifiably, if prematurely, declares the end result her "favourite advertising mascot of the decade." The caveman-drum soundtrack is plenty amusing, too. Kudos all 'round to the creative team, and y'all drive safely.
UPDATE [2/24/05]: Revisiting the original Asymmetrical Information post this morning -- it has been modified, so it popped up again in the RSS feed -- I find that it has accumulated multiple updates and an ever-growing collection of comments, addressing such things as SUVs' negative externalities, social opprobrium disguised as environmental consciousness, tax policy, and other such Heavy Stuff.
People, people, people [he said, ruefully shaking his head]: You are all missing the point of the original post, which was You've got to take a look at this site because that fuzzy, snarling anmated vee-hicle is So . . . Darned . . . Cute! Why, even Professor Bainbridge thinks so, after his fashion.
Darned Blogosphere . . . must it politicize everything? [Wanders off mumbling and, yes, still rueful.]